Cookie Policy
Last Updated: March 14, 2026
This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly. It explains what cookies are, what we use them for on the Home Improvement Academy website operated by moryvexis, and how you can manage your preferences.
What cookies are
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. They help the website remember information about your visit, such as your session state and your preferences. Cookies can be set by the website you are visiting (first-party cookies) or by third parties whose tools are used on the site (third-party cookies).
In addition to cookies, similar technologies may be used, such as pixel tags and server-side event forwarding. These tools can help us understand whether pages are working correctly, improve site performance, and measure advertising effectiveness. We do not use these tools unless the relevant cookie category is enabled where consent is required.
Cookie lifespans and origins
- Session cookies expire when you close your browser. They are used to keep the site functioning during a single visit.
- Persistent cookies remain for a set period or until you delete them. They are used for remembering preferences and measuring return visits.
- First-party cookies are set by moryvexis.
- Third-party cookies are set by service providers that support analytics or marketing measurement.
Cookie categories we use
1) Essential cookies (always active)
Essential cookies are required for the website to function. They support basic features like session continuity and storing your cookie preference choice. Because they are necessary for the website to operate, they are enabled by default.
If you disable essential cookies through your browser settings, parts of the site may not work correctly. For example, the site may not remember that you already made a cookie choice.
2) Analytics cookies (consent required)
Analytics cookies help us understand how visitors use the site, such as which pages are visited most often and whether users encounter errors. This helps us improve clarity, navigation, and page performance for Home Improvement Academy.
If enabled, we may use Google Analytics 4 (GA4) with IP anonymization. Analytics data is used in aggregate and is not intended to identify you directly. Typical retention for analytics data is 14 months, and cookie retention can be up to 2 years depending on the cookie.
3) Marketing cookies (consent required)
Marketing cookies are used to measure advertising performance and support remarketing. They can help us understand which campaigns lead to registrations or syllabus requests, and they may be used to build audiences for advertising platforms. Marketing cookies may be set by services such as Google Ads and Meta Pixel.
Marketing cookies do not change the course content you see on the site. They are used for measurement and audience tools so we can run advertising responsibly and reduce irrelevant impressions.
Cookie table
The table below lists cookies that may be used when the relevant category is enabled. Some cookies may only appear after you interact with specific pages or marketing campaigns.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-character GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Some cookies may not be present at all times. For example, analytics and marketing cookies are only used when you enable those categories through our cookie preferences panel (where consent is required).
Third-party providers
Depending on your consent choices, we may use the following providers:
- Google LLC for Google Analytics 4 and Google Ads measurement.
- Meta Platforms for advertising measurement and remarketing (Pixel tools).
- Cloudflare for security and performance features that may process network data such as IP addresses.
We do not permit these providers to use site data for their own independent commercial purposes. Their processing is governed by their respective terms and privacy policies.
How to manage cookies
You can manage cookies in several ways:
- On this site: use the “Manage cookie preferences” link in the footer to review and update your choices.
- In your browser: most browsers allow you to delete cookies and block future cookies. If you block essential cookies, the site may not work correctly.
- Provider controls: you can use opt-out tools such as tools.google.com/dlpage/gaoptout, adssettings.google.com, facebook.com/adpreferences, or youronlinechoices.eu in addition to our on-site controls.
If you clear cookies, you may be asked to make your cookie choice again because the site will no longer remember your prior selection.
Contact
If you have questions about this Cookie Policy or how moryvexis uses cookies for Home Improvement Academy, contact us at [email protected].
Address: Domažlická 161, Klatovy III, 339 01 Klatovy, Czech Republic
Update your cookie preferences
You can reopen the cookie banner at any time using the “Manage cookie preferences” link in the footer.